PRIVACY POLICY understands that making purchases online involves a great deal of trust on your part. We take that trust seriously and hope this privacy policy (the “Policy”) will help you understand what kind of Personal Information we may gather about you when you visit the Texas Specialty Beverage website located at, how we may use the Personal Information you have provided to us, to whom we disclose such Personal Information, and how you can correct or update the Personal Information you have provided us.

If you do not agree to the terms of this Policy, you should not use the Site. We reserve the right to update or modify this Policy from time to time, and such changes to the Policy will be effective immediately, therefore please bookmark this page and review it periodically to assure familiarity with the most current version of the Policy.

This Policy is the sole authorized statement of Texas Specialty Beverage practices with respect to the online collection of personal information through the Site and the usage of such information.


When you visit our Site, we collect information directly from you as well as through the use of cookies and web beacons about (i) your computer such as its IP address, operating systems and browser software; (ii) the website that you came from before visiting our Site, which pages of the Site you visited, the order in which you visited those pages, and which hyperlinks you clicked; and (iii) demographic information about you regarding age and range of income levels.

This is all done for the purposes of (i) assessing our Site traffic and the effectiveness of our Site content; (ii) diagnosing problems with our servers, and (iii) improving the quality of your Site visits. We may also collect information pertaining solely to corporations, government or educational entities, or other business or non-profit, which at times may involve us purchasing third party information about businesses and other entities from others. The company information we purchase may include the number of employees or annual sales information or similar information to better serve our organizational customers. We may use any such corporate information without restriction. We also collect your Personal Data, which we explain further directly below. We do not track our Site visitors when they are on third-party websites.


Upon visiting our Site, we will assign you a unique ID in the form of a “cookie”. A cookie is a piece of information that is sent to your browser by a website that helps websites such as our Site to remember information about your visit and save your preferred settings. Cookies are also used for such purposes as facilitating and personalizing your shopping and ordering experience, keeping track of your shopping basket during your visit, helping diagnose problems with our server and administering our Site. In our case, we may use the information collected through cookies for marketing purposes to inform you of special offers, to better understand your needs, or to answer your questions.

For more details about how we use these technologies, please see our Cookie Policy.


Some of our Web pages and HTML -formatted e-mail newsletters may use Web beacons to compile aggregate statistics about website usage. A Web beacon is an electronic image often called a single-pixel (1×1) or clear GIF, which is ordinarily not visible to the site visitor. Web beacons can recognize certain types of information on a visitor’s computer, such as visitor’s cookie number, time and date of page or image view and description of the page where the web beacon is placed. When used in an e-mail they can tell us whether an e-mail has been opened. You may control whether your email client is allowed to download images and web beacons.


We collect only that Personal Information that you specifically and voluntarily provide to us while using our Site. For the purpose of this Policy, we define Personal Information as information that identifies you as a specific individual, for example, your name, account number, physical or email address, and phone number. We collect your Personal Information when you:

– Make a purchase
– Create an account
– Subscribe to our newsletter
– Request a catalog
– Participate in a survey
– Register at our website

Please note the site is intended for use by residents of the U.S. only who are over the age of eighteen (18). We do not knowingly collect Personal Information from children younger than thirteen (13) years of age.


We use the Personal Information that you provide us to 1) fulfill requests for products, services and/or information, 2) provide customer service, 3) offer products and services to you, 4) measure and improve the effectiveness of our Site and our marketing endeavors, 5) tailor our online offerings to your preferences, 6) administer promotions or surveys, or 7) achieve other business purposes as permitted under applicable law.


To help protect the security of your Personal Information, we seek to use security technology and procedures consistent with industry standards. We use encryption technology and Secure Socket Layers (“SSL”) in all areas of the Site where your personal account information is required, which means the Personal Information you submit to us via our Site is encrypted by your computer and decrypted again on our side.


We do not sell, trade or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies or protect ours or others’ rights, property or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising or other uses.


When you provide us with Personal Information, such as when you register to receive email newsletters, catalog subscriptions or other information or when you make a purchase, we will provide you with the opportunity to opt-out of having your Personal Information used by us to send you advertising or promotional materials.

Unless you have opted out of receiving such marketing materials, we may use your Personal Information to send you (via email or postal mail) advertisements concerning our products, services, special promotions, surveys or any other such opportunities we may provide which we believe may be of interest to you. Such advertisements may also concern products and services of third parties that are sold or featured on the Site.


We also use Remarketing with Google Analytics to advertise online. Remarketing with Google Analytics allows third-party vendors, including Google, to display our ads on third-party sites across the Internet by studying your use as well as other visitors’ past use of our Site and other websites. You can learn more about Google’s practices in connection with this remarketing and opt out of it by visiting or by downloading the Google Analytics opt-out browser add-on, available at


Our Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”) which uses cookies and similar technologies monitoring our Site visitors to help us analyze how visitors use our Site. Google Analytics analyzes our Site visitor data by transmitting information generated about our Site usage, including visitor IP address, to Google where they evaluate visitors’ use of the Site, compile statistical reports on website activity, and provide other services relating to website activity and internet usage. During this process, Google may also collect information about Site visitors’ use of other websites. Google does offer the ability to opt-out from tracking through Google Analytics cookies. To do so, please visit


We use Google Display Network Impression Reporting to analyze users’ interactions with our ads. Texas Specialty Beverage and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, our other uses of ad services, and your interactions with these ad impressions and ad services are related to visits to our Site. You can learn more about Google’s practices in connection with this reporting by visiting You can opt-out from tracking through Google Display Network Impression Reporting or by downloading the Google Analytics opt-out browser add-on, available at